Why don't you publish prices for marketing?

Because every site, customer list and set of accounts is different. After the free audit and a discovery meeting you get a written scope with a fixed price within 48 hours. The price doesn't change unless the scope does.

Do you guarantee rankings or leads?

No. Nobody controls Google's rankings or how many people buy. We commit to delivering the work exactly as scoped, and to measurement you can check against your own sales or bookings.

Is ad spend included?

No. Ad spend goes directly from your account to Meta or Google, and we never mark it up. For most small businesses we suggest starting Meta at AUD 500–2,000 a month. You keep full control of the budget.

Who owns the accounts and the data?

You do, always. Every analytics, Meta, Google and CRM account is created in your name, and we're added as managers, never owners. Configuration and documentation are handed over, so nothing makes you dependent on us.

Do you write social media posts?

No. We do the technical side of marketing: the work that gets your site found and the tracking that shows what each channel produces. If someone else creates your posts, we make sure every post, ad and email can be measured.

Can you work alongside our current agency or developer?

Often, yes. A common split is that your agency keeps the creative and we take the tracking, the SEO fixes and the customer-list work. The discovery meeting maps who does what.

usbfork Marketing · SEO and Meta, built by engineers

Get found. Know who found you. Bring them back.

We do the technical side of marketing.

The SEO work that gets your website found on Google. The Meta tracking that shows which ad, post or email produced each customer. And the customer-list work that brings people back. A tech firm that does marketing — not a marketing agency that bought some software.

Get a Free Audit What We Implement

Run a dental practice? We have a dedicated dental service that follows AHPRA advertising rules. Ask us about it.

The problem

You don't grow by cutting costs. You grow by being found.

Most small businesses can't say what a customer cost them last month. They don't know which searches bring people to the site, which ad produced the sale, or how many customers never came back.

So every marketing decision is a guess, and the spend that works looks the same as the spend that doesn't.

These aren't marketing problems. They're measurement problems.

How it fits together

One system, from first search to repeat customer

01
Found

Google can read every page, and the right searches land on the right page.
02
Measured

Every visit, enquiry, booking and sale is recorded with where it came from.
03
Converted

Meta ads reach people like your best customers, and you see which ones paid off.
04
Returning

Your customer list is organised, and follow-up emails go out on their own.

What we implement

Two pillars

Pillar 01

SEO, as engineering

The development work a website needs before content can rank.

Technical audit and fixes. Pages Google can't read, crawl errors, broken links and redirect chains, found and fixed.
Speed. Pages that load fast on phones, measured with Google's Core Web Vitals (its page-speed test).
Structured data. Schema markup (labels that tell Google and AI assistants what your business is, where it works and what it offers).
Site structure. Pages organised the way people search, with internal links that lead to the page that books or sells.
Content architecture. Service and suburb pages planned against real search demand, not guesses.
Local presence. Google Business Profile set up properly, linked to the site, with a review flow.
Migrations that keep your history. A redirect map, so a new site doesn't lose what the old one earned in search.
Accessibility. Built to WCAG 2.1 AA, so everyone can use the site.
Search Console, watched. Indexing errors and drops caught early, not months later.

Pillar 02

Meta and the customer lifecycle

Everything that connects your marketing to your customers, and back to the business.

Meta Pixel and Conversions API. Tracking that runs in the browser and on the server, so ad blockers and privacy settings hide fewer of your results.
Funnel events. Views, enquiries, bookings and purchases recorded once each, never double-counted.
Sales confirmed at the source. Purchases reported from your payment system, not just from a page that loaded.
Audiences from your customer list. Custom and lookalike audiences, so ads reach people like the customers you already have.
Meta campaigns. Built, tested and managed. Ad spend is paid by you, direct to Meta, never marked up.
CRM set-up. HubSpot, Pipedrive or Zoho, connected to your website and forms.
Customer segmentation. Your list sorted by what people bought and when, so each group gets the right message.
Follow-up emails. Welcome, after-visit and come-back emails that send themselves, to people who agreed to hear from you.
Reactivation. Campaigns that invite back customers who haven't returned.

Start here

Measurement Setup

Before you spend anything on marketing, find out what is already happening. Every engagement starts here, and it takes one week.

What gets installed

Google Analytics 4, counting bookings and enquiries, not just page views
Google Tag Manager, so tracking can change without touching the site
Google Search Console, showing the searches that already reach you
Meta Pixel and the Conversions API, sending from the server
A link-tagging system (UTMs), so you know which link sent each visitor
Google Business Profile set up properly, with a review flow
A baseline report: how many people arrive, where from, what they do, and where they stop

Every account is created in your name. Configuration and documentation are handed over. Nothing here makes you dependent on us.

What a Measurement Setup actually installs → Start With the Numbers

Why we lead with this: unclear return on investment is the single biggest financial barrier to technology adoption for Australian businesses — 43% name it (Ai Group, Technology Adoption in Australian Industry, n=182). You can't see a return without measurement.

Reporting

What we measure

Business results first. Vanity numbers never.

What you care about

New enquiries, bookings and sales
New customers, and returning ones
Revenue traced to its source
Cost per new customer
Return on ad spend

What proves the system works

Visits from search, by page
Searches you appear for
Ad click-through rates
Email opens and clicks
Google review count and rating

What proves we did the work

Pages indexed by Google
Page-speed scores, month on month
Every tracking event firing, once
Meta's event-match quality
Scoped work delivered on time

Why usbfork

A tech firm that does marketing

Measurement first

We can prove which post, ad or email caused the booking. Most agencies can't.

Engineers do the work

The same team that connects CRMs, payment systems and booking tools fixes your SEO and builds your tracking.

Your accounts stay yours

Every Meta, Google, analytics and CRM account is in your name. We're managers, never owners.

How we work

From audit to running system

01

Free audit

We check how Google sees your site, how fast it loads on phones, and whether enquiries and sales are tracked at all. You keep the report, whether or not you go ahead.
02

A 30-minute discovery meeting

At your premises or by video. We go through the audit, your tools and where your customers come from today.
03

A written scope and fixed price, within 48 hours

Exactly what we'll implement, in what order, and what it costs. The price doesn't change unless the scope does.
04

Measurement Setup, then the build

Tracking goes in first, so every change after it can be measured against a baseline.
05

Run and report

If you want us to keep it running, you get a monthly report you can check against your own sales or bookings.

What we promise

What we commit to, and what we don't

We commit to

A written scope (exactly what we'll implement) with a fixed price, within 48 hours
The work delivered exactly as that scope says
Measurement you can check against your own records

We don't promise

Search rankings, a number of leads or sales, or any other result we don't control.

Need the website itself rebuilt and looked after? See Website Care.

Straight answers

Start here

A free audit of your site and your tracking

Find out how Google sees your site, how fast it loads on phones, and whether your enquiries and sales are tracked at all. The report is yours to keep, whether or not you go ahead.

Request a Free Audit Book a Discovery Meeting

[email protected] · +61 427 064 592 · Perth, Western Australia

We reply within one business day.