Website Care · Perth small and medium businesses
We rebuild your website. Then we look after it every month.
$249 a month. Redesign included, nothing upfront.
Customers book and pay online. Every month you see where each booking came from. We host the site, keep it updated and add a new page or blog post. We're based in Perth, so planning, photos and review meetings happen at your premises. Marketing is available too, priced separately.
Or contact us directly: [email protected] · +61 427 064 592
All prices AUD, excluding GST.
Run a dental practice? There's a dental version, with AHPRA checks and HotDoc or HealthEngine. Ask us about it.
The problem
Most business websites can't say how many bookings they produce
A typical business website takes bookings by phone or form. But nobody can say how many came from Google, or from a Facebook post. Nobody knows how many customers started a booking and gave up.
So you can't tell which effort is worth paying for.
These aren't marketing problems. They're measurement problems.
The plan
One plan. $0 upfront.
Your redesign is included from month one. You pay one fee at the start of each month.
Website Care
$249 / month
- Upfront
- $0
- First year
- $2,988
You commit to 12 months from launch. After that it's month to month, and you can leave with 30 days' notice. Your first report arrives at the end of your first full month live.
Get a Free AuditOther ways to pay
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Pay a year upfront, get a month free
You pay for 11 months: $2,739.
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No lock-in
Pay $990 at the start. The plan is then month to month from day one, and you can leave with 30 days' notice. The website files are yours from launch. First-year total: $3,978.
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Leaving before month 12
You can leave and keep the site. You pay part of a $990 transfer fee (the cost of taking the site with you). The fee drops with every month you've paid. Leave after month 6 and you pay $495.
All prices AUD, excluding GST.
The redesign · included
What we build
A new website, built for phones first
Up to 10 pages: home, about, team, services, prices, contact and booking. We rewrite your existing text where it needs it.
Your real business, not stock photos
We photograph your space, your work and your team, in a session of up to 2 hours. Everyone photographed signs a consent form. No customer is photographed without one.
Customers book online, your way
Our booking page
Customers pick a time and pay a deposit or the full fee online. The money goes straight into your Stripe account (Stripe is the online payment service).
Keep the system you already use
Already on Calendly, Cliniko, Bookwhen or similar? We connect it to your new site and track the bookings it brings in.
In the discovery meeting we check how bookings reach your calendar today. That way online bookings land in one place, and nothing is booked twice.
Every booking confirmed
The customer gets a confirmation by email and SMS. You get a notice for every booking.
See which bookings your website brings in
Google Analytics 4 (Google's free website statistics) counts every booking and enquiry from day one.
See what people search to find you
Google Search Console (Google's report on how your site shows up in search) lists the searches that find you. If Google can't read a page, we fix it.
Ready for Facebook and Instagram ads
We install the Meta Pixel (a small piece of Facebook tracking code) now. If you ever run an ad, you'll see which bookings it produced.
Your Google Maps listing, checked
We link your Google Business Profile to the new site and check it for errors.
60 days of free fixes after launch
If something doesn't work as agreed in the first 60 days, we fix it free. It doesn't use your monthly change hour.
Update it yourself, if you want to
Your team can get edit access to change notices and opening hours. We still handle backups and updates.
We sell this tracking set-up on its own as Measurement Setup, for $990. It's included in your plan.
After launch
Every month
Once your site is live, this is what your $249 a month covers.
| Included | How often |
|---|---|
| Keeping the site running | |
| Your site hosted in Australia, with its security certificate (SSL, the padlock in the browser). We watch the renewal dates for your domain and certificate, so you're warned before either runs out. | Always |
| Your site is backed up every day, and we keep each backup for 30 days. If something goes wrong, we restore it. | Every day |
| We install software and security updates, and test them before they go live. | As they are released |
| We scan for security threats and check that your site is online every 5 minutes. If it goes down, we get an alert. | Every 5 minutes |
| We find and fix broken links, missing pages and slow pages. | Always |
| We shrink your images so pages load fast on phones. | Always |
| Keeping bookings working | |
| Every day, a test booking runs all the way through payment and the confirmation email. If your booking form breaks, we know the same day. (Our booking page only.) | Every day |
| Customers get an email and SMS reminder 24 hours before each online booking. SMS is charged at cost. | Every booking |
| Customers who book online and agree to hear from you get a come-back reminder 6 months after their visit. | Every visit |
| If a customer starts a booking but doesn't finish paying, they get a follow-up email, if they agreed to be contacted. | Every unfinished booking |
| We check your contact and booking forms every week. | Every week |
| Changes and content | |
| Changes to what's already on your site, done within 2 business days. | Up to 1 hour a month |
| Site down or booking broken? We start work the same business day. | When needed |
| One new blog post or page. For example, a suburb page like "electrician Victoria Park" to help nearby customers find you. You approve it before it goes live. | 1 a month |
| Reporting | |
| A report every month, sent automatically. It shows visits, bookings, deposits taken, bookings started but not finished, and where each booking came from. | Every month |
| A health score for your site: how fast it loads, how easy it is for everyone to use (accessibility), and how well Google can read it (SEO). You see the trend since launch. | Every month |
| We check Google Search Console and your Google Business Profile, and fix anything broken. | Every month |
| A 30-minute review meeting, at your premises or by video. | Every quarter |
Booking confirmations and 24-hour reminders are transactional (service messages about a booking the customer made). Come-back reminders and unfinished-booking follow-ups only go to customers who ticked a consent box (Spam Act 2003, Privacy Act 1988).
The monthly hour
What counts as a change
Your monthly hour covers small updates to what's already on your site.
Included in your hour
- Prices, opening hours, phone numbers, addresses
- Adding or removing a team member
- Swapping photos or text on an existing page
- Notices: holidays, closures, offers
- Booking settings: available times, which services book online, deposit amounts
- Fixing errors and broken links
Quoted separately
- More than one new page a month
- Changes to the design or the page layout
- New features: new forms, connections to other software, a different payment system
- Specialist or regulated content written from scratch
- Fixing changes made by anyone outside usbfork, including your own team if it has edit access
Unused time doesn't carry over to next month. Need more? Extra time comes in 4-hour blocks for $340.
Optional
Add-ons, and what's not included
| Add-on | Price | What it does |
|---|---|---|
| After-hours booking assistant | Fixed quote in 48 hours | An AI chat on your site that answers common questions and books appointments at night and on weekends. |
| Customer follow-up emails | $900 one-off | A full series of come-back and after-visit emails, beyond the 6-month reminder. |
| Inactive customer campaign | $1,450 one-off | A campaign that invites back customers who haven't returned in over a year. |
| Business email | Fixed quote in 48 hours | Email addresses on your own domain for your team (for example [email protected]), on Microsoft 365, set up for you. |
| More photography | $850 half day | A longer shoot beyond the 2 hours in the redesign: new team members, a refit, or images for social media and ads. |
| Extra time | $340 per 4-hour block | For work beyond your monthly hour. |
Not included
- Marketing and advertising (see usbfork Marketing)
- Ad spend on Meta, Google or any other platform
- Stripe's payment fees, which Stripe charges to your account
- Booking system subscriptions (Calendly, Cliniko or similar), if you use one
Website Care looks after your site. Marketing is a different job, priced separately. Add it later, or never.
All prices AUD, excluding GST.
Ownership
Your accounts stay yours
These are in your name, so your data and history stay with you.
Yours from day one
- Your domain (your web address)
- Google Analytics (your website statistics)
- Google Search Console (your Google search data)
- Meta Pixel (your Facebook and Instagram ad tracking)
- Stripe account (where customer payments land)
- Google Business Profile (your Google Maps listing)
Handed over
You get the website files and all content at month 12, or at launch if you paid the $990 upfront.
You can view and download your reports any time.
What we promise
What we commit to, and what we don't
We commit to
- A written scope (exactly what we'll build) with a fixed price, within 48 hours
- The work delivered exactly as that scope says
- A monthly report you can check against your own bookings
We don't promise
Search rankings, a number of bookings, or any other result we don't control.
How it works
From audit to launch
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01
Free audit of your current site
We check how fast it loads on phones, any broken pages, how Google sees it, and whether it tracks bookings at all. You keep the report, whether or not you go ahead.
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02
A 30-minute discovery meeting, at your premises or by video
We go through the audit, how bookings reach you today, and which services customers should book online.
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03
A written scope and fixed price, within 48 hours
Your pages, booking rules, deposit amounts and build timeline, all in writing.
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04
Photos and build
We photograph your business and team on site. You approve the design, then every page, before anything goes live.
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05
Launch, then Website Care begins
Your first monthly report arrives at the end of your first full month live.
Straight answers
Start here
A free audit of your current site
Find out how fast your site loads on phones, which pages are broken, how Google sees it, and whether it tracks your bookings at all. The report is yours to keep, whether or not you go ahead.
Use the form for an audit, a quote, a discovery meeting or a question. We reply within one business day.
All prices AUD, excluding GST.